the girlhood x fcb inferno

Turning access talk into confidence, networks + real opportunities for women.

Project

I co-created and co-delivered a five-week creative traineeship with my GirlHood co-founder Kati Russell. In partnership with creative agency FCB Inferno and A New Direction, we connected young women with live creative team briefs, mentoring, agency experience and real routes into the advertising industry.

Impact

8 young women completed the traineeship.

3 were hired into junior creative roles.

100% reported stronger confidence, clarity and networks.

Year
2015 - 2016

Client
FCB Inferno

Photo of the 8 GirlHood Creative Traineeship participants smiling at the D&AD New Blood Festival
Photo of the 3 female participants who were hired by FCB Inferno as junior creatives. They are smiling next to the agency logo.
Photo of the two co-founders of The GirlHood - Kati Russell and Natalie Rodden. THey have X's over their eyes representing the logo XX

“FUN. CREATIVE. INSIGHTFUL. USEFUL. COLOURFUL. ARTSY. FUNNY. UNFORGETTABLE. SURPRISING. SURPASSED-EXPECTATIONS. EMPOWERING. CONFIDENT. FREEDOM. NETWORKING. ADVICE. RELATIONSHIP. OPPORTUNITY. SELF-ACTUALISATION. REALITY. RIOTERS. WOMEN”

— Creative Traineeship participant