LEGO BUILD THE CHANGE X THE DAY

Turning climate anxiety into creative agency and youth voice.

Project

I built a three-year playful sustainability education programme for UK schools, using news from The Day, design challenges inspired by LEGO learning through play research, live lessons, podcasts, CPD, event takeovers and a youth council.

Impact

241,626 children inspired.

97% teacher satisfaction.

85% of teachers used weekly or fortnightly.

20% membership growth in year one.

11,360 children learned live.

Client
The Day

Year
2023 - 2025

Students at the LEGO Build the Change Youth Council proudly hold up a stack of duplo bricks as part of a learning through play workshop.
Image of two LEGO Build the Change Youth Council participants interview entrepreneur Deborah Meaden in the press room at The Blue Earth Summit.
Photo of 4 primary students presenting their ideas to a room full of inclusive design experts as part of the LEGO Build the Change Youth Council Showcase event at LEGO HQ in London.

“Natalie combines imagination with a clear understanding of teachers and young people, creating educational experiences that are accessible, relevant and capable of achieving genuine scale.”

— Michelle Jones-Walker, The Day